In 1983 Scott Deming started his own marketing and advertising company-RCI, which eventually grew into a multi-million dollar organization servicing Fortune 500 companies and many other medium to large corporations across the country. Scott and his firm helped their clients successfully grow their businesses and beat their competition with what could be considered (by the conservative competition) as renegade branding, sales, customer service and communications programs. Not surprisingly, it was this very same progressive thinking that helped Scott Deming's firm realize uncommon growth and success over a twenty plus year period and achieve many awards, such as The Business Journal's "Most Inspiring Business of the Year".
Unlike many agency and branding professionals, Scott Deming knew early on in his career that great advertising alone was not going to build and sustain a powerful brand. Advertising was merely an awareness vehicle. If his clients were to truly grow their companies and create a powerful, emotional brand, they would do so by focusing more on relationships. They would do so by creating the ultimate customer experience and turning each and every customer into an evangelist.