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MARTHA ROGERS
One Of The Nineteen Most Important Business Gurus Of The Past Century
Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change ranked her among the Global "Top 100 Business Intellectuals."
Martha Rogers's experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC - the return on the investment companies make in their customers.
With Don Peppers, Dr. Martha Rogers has co-authored six best-selling books on these subjects: The first, The One to One Future(Currency/Doubleday 1993), celebrating its 11th year in print, was named by Inc. magazine's editor, George Gendron, as "one of the two or three most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. One to One B2B made the NY Times Business Best Seller list within a month of its publication in 2001. The books have sold over a million copies and appear in a total of 14 languages. Managing Customer Relationships, the sixth Peppers and Rogers book, published in April 2004, is a desk reference and textbook that serves as a much-needed compendium of what we've learned in the past ten years about building customer value. The book hit the "top ten" business book list on amazon.com the first day it was announced.
Peppers' and Rogers' most innovative strategic thinking is embodied in their newest book, Return On Customersm (or ROC), released in June 2005. This breakthrough business publication advances the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. It quickly climbed to the top 20 business books on Amazon, and was ranked #1 in book sales with 800-CEO-Read. Return On Customersm was released as an international edition in September 2005, and was cited again by 800-CEO-Read as in the Top 10 business books of 2005.
Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Dr. Martha Rogers is an acclaimed author, a world- class speaker, and a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients.
In August 2003, Peppers & Rogers Group joined Carlson Marketing Group to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer "one to one, end to end." As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Martha Rogers has helped to spearhead the "Managing Customer Value" coursework at the MBA and Exec Ed level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. Martha Rogers has been named International Sales and Marketing Executives' Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Martha Rogers has led several large subscription-based research studies focusing on particular aspects of CRM.
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