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LARRY CHASE
Author Of Essential Business Tactics for the Net
Larry Chase is one of the original pioneers of the Internet and regularly sought out by the news media for his insight. Business Week, The New York Times, USA Today, Inc. Magazine, CBS, CNBC, CNN, and scores of trade magazines and newsletters either quote him, or syndicate his columns and reviews. In his book “Essential Business Tactics for the Net,” Larry Chase shares with you the lessons learned, the secrets kept, and the winning strategies garnered from his experience and from those of his clients. Some of those clients include: Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and myriad others, both large and small.
Larry Chase is a classically trained marketer, who has learned his lessons in New York’s most celebrated advertising agencies. It is through that marketing lens that he views the Internet. With 16 years of experience in traditional marketing, Larry Chase is able to help his Fortune 500 clients discern which classic marketing principles endure in this new medium and where the new thinking must begin. Larry’s integral understanding of both media is his unique selling proposition to clients.
In addition to his book authoring and consulting practice, Larry Chase publishes Web Digest For Marketers, the first online marketing newsletter. Its reviews are read by over 80,000 people monthly. Over 500 web sites point to it and in any given month, 3 or 4 print publications either quote from it or suggest readers subscribe to it.
Larry Chase is an internationally recognized speaker about the Internet having presented at the New York Times, to the Direct Marketing Association, LegalTech, and the Dutch Marketing Society, to name a few.
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