John Krubski, Futurists Speakers

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John Krubski: Leveraging Cultureographic Connections:Image-Photo-Picture

JOHN KRUBSKI

Leveraging Cultureographic Connections

John Krubski is the creator of the ground-breaking re-search methodology known as THE CUSTOMER ENAGEMENT INDEX™ - an innovative tool for dimensionalizing and leveraging the cultureographic connections between customers and brands.

According to Krubski, “Cultureography” is the quantified values systems that determine why any individual or any group makes the decisions they make ��" the Customer Culture, the Category culture, and the Brand Culture all need to be worked in concert to achieve customer engagement rather than simple customer satisfaction.

By helping his clients (many of America’s top corporations) leverage a cultureographic understanding of their market, Krubski’s work has achieved remarkable marketplace successes, including 500% increases in Direct Marketing effectiveness and entirely new platforms for product development and strategic planning, customer service, and employee hiring and training.

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