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FRANK LUNTZ
Frank Luntz is one of the most honored communication professionals in America today. "Time Magazine" named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the "Boston Globe." Frank was named one of the four “Top Research Minds” by Business Week and was the winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit in 1992. Public Television's Bill Moyers had this to say about Frank: "He's a magician with a gift for the politics of words and what words best connect with the hearts and minds of the public." Said comedian Al Franken: " Asking Frank Luntz if he understands public opinion is like asking Julia Childs if she knows how to make a soufflé."
Frank Luntz has written, supervised, and conducted more than 1,500 surveys, focus groups and dial sessions in more than two dozen countries and four continents over the past decade. Frank has become the go-to consultant when Fotune 100 companies need communication and language guidance, from General Motors to Federal Express, Disney to American Express, from AT&T to Pfizer, from Kroger supermarkets to McDonalds and the entire soft drink and motion picture industry, as well as the U.S. Chamber of Commerce, the National Association of Manufacturers and the Business Roundtable.
The Instant Response focus group technique pioneered by Frank Luntz was profiled on “60 Minutes.” He has also been a guest on “Meet the Press,” “Nightline,” “The Today Show,” The News Hour with Jim Lehrer,”, “Good Morning America,” “Hannity and Colmes,” “Crossfire,” “Capital Gang,” “Montel Williams,” “Charlie Rose,” “Real Time with Bill Maher" and “Hardball with Chris Matthews.” He also served as a consultant to the award-winning NBC hit show “The West Wing”. More media outlets have turned to Frank Luntz to understand the hopes and fears of Americans than to any other political pollster.
In the 2000 election cycle, Frank Luntz conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, “100 Days, and 1000 Voices” won a coveted Emmy Award in 2001 Frank Luntz was a primary night and election night commentator for “The News with Brian Williams” on MSNBC in 2000 and for “Hardball” in 2004. Frank was the first and most voicferous public opinion expert to predict the GOP's demise in the 2006 congressional elections. Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, "PBS" and the "BBC". He also conducted focus groups for the "Wall Street Journal, " "Newsweek," "The New Yorker", and "U.S. News & World Report."
Frank Luntz is the author of the much acclaimed "Words that Work: It's Not What You Say it's What People Hear".
The book delves deeply into the art and science of language creation, examining how the simple choice of words can change the course of history. It's one of those rare publishing crossover success stories-- owning space on top best seller list for political as well as business books.
When he is not consulting, Frank Luntz can usually be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught at Harvard and George Washington. Frank lectured at two-dozen colleges and universities. An accomplished author, he has written op-ed for "The Wall Street Journal","The New York Times", The Los Angeles Times", "The Financial Times", and "The Washington Post.
Frank Luntz graduated with honors from the University of Pennsylvania with a Bachelor of Arts degree in history and political science, and was named a Thouron Fellow. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the "Oxford Union Society Guinness World Book of Records" debate. In the spring of 1993, Frank Luntz was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.
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