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BOB PRITCHARD
Marketing Consultant
Australian born and 17 year Los Angeles resident Bob Pritchard has enjoyed an extraordinary 30 year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.
Bob Pritchard is a recipient of the highly prestigious 'International Marketer of the Year' Award, the OSCAR of the Marketing Industry!
Bob was awarded the accreditation CSP (Certified Speaking Professional) by the Federation of Speaking Professionals, recognising his commitment to ongoing education, proven speaking experience and ethical behaviour.
CSP (Certified Speaking Professional) CSP is the highest accreditation available to speakers internationally. Members holding this accreditation have demonstrated professional commitment and expertise with over 100 clients for at least five years.
It Was a Tough Beginning:
Born in a dilapidated inner city suburb, Bob spent his first seven years in a small apartment with eight family members. Losing his father when he was young, a mother with cancer and a handicapped sister, times were pretty tough.
To make ends meet, Bob began his morning delivering milk and after school he sold newspapers, while weekends were spent selling snacks at sports events and scavenging and selling scrap metal. He built his first bike from parts that he found over a period of many months at the local dump. Despite this schedule, Bob did well at school and once he reached his teens he began singing rock and roll at local dances.
From Local Halls to National Exposure:
After ten years as a performer to pay for his tertiary education, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career.
His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.
For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdochs News Limited. Bob then became Marketing Director for Australia’s richest man, Kerry Packer’s PBL Marketing. At PBL, Bob’s responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, health Clubs, and tours such as Opera legend Kiri Te Kanawa.
In 1984, Pritchard conceived and engineered the first privatization and Stock Exchange listing of a sports team in Australia becoming CEO of the organization which owned both a professional football and basketball team. His achievement in increasing sponsorship, attendance and media exposure for the football team is the subject of a book and a television documentary.
Moving To America:
Following this success, Bob moved to the United States where Marketforce One was established.
Pritchard, and Marketforce One, Inc. have created; incentive programs for Japan’s giant Nissay Insurance; staff motivation video and intranet communications system for Citicorp; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; retail shelf space for Southern Cross Snack Food; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His “Goosebumps” promotion for Frito Lay’s Smiths Snackfood Division resulted in a sales increase of 64.5 % ( $115 million).
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865 - 546 - 0000
